Responsibilities

• Building and launching paid media campaigns across platforms including Meta, YouTube, Snapchat, in-app environments, and a range of DSPs and media publishers such as Goal.com.
• Working within CM360 (Campaign Manager 360)and Appsflyer to manage campaign trafficking and tracking.
• Working with creative teams to brief, develop and deliver compelling campaign assets that resonate with sports audiences across multiple formats and platforms.
• Keeping a close eye on the sporting calendar to ensure campaigns are planned, scheduled, and activated around key sporting events, seasons, and moments that matter to our audiences.
• Working with our partners and sponsorship team to deliver campaigns around our sponsorship of NFFC, including Digital-Out-of-Home and match day programmes.
• Monitoring and optimising live campaigns to hit key performance indicators including CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend), making data-led decisions to improve efficiency and performance.
• Pulling together clear and insightful performance reports using tools such as Power BI and Tableau, turning data into actionable insights.
• Bringing fresh thinking to the table by researching new platforms, sporting publishers, audience trends, and campaign formats — and sharing ideas that could help us reach more players in smarter ways.
• Providing adhoc support to the Acquisition team on Casino campaigns as needed.

Requirements

• A degree in marketing, mathematics, sciences, engineering, economics or similar.
• A passion or strong interest in sport — whether you follow football, racing, tennis or anything in between, an enthusiasm for the sporting world will help you connect with the campaigns you're working on.
• Enthusiasm for digital marketing and an appetite to understand how paid media drives real business results.
• A basic understanding of Excel, including using pivot tables for data analysis and reporting.
• A natural grasp of numbers, who likes making evidence-based decisions and is results-driven
• Strong organisational skills with a sharp eye for detail - campaign management involves a lot of moving parts, and you'll need to stay on top of them.
• Good written and verbal communication skills
• A keen interest in the creative side of advertising as well as the data and optimisation.

Benefits

• Opportunity to build a full digital marketing skillset, trained by a team with decades of collective experience
• Build relationships with our teams at Google, Meta and other media partners
• 25 days annual leave, plus the bank holiday allowance.
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance
• Flexiblock policy allowing you to work abroad for up to four weeks a year.
• Enjoy free drinks after work every Wednesday and Thursday, with regular themed events and entertainment, plus a rooftop terrace to enjoy.
• Annual Summer and Christmas parties