Responsibilities

• Execute Wolfspeed's global organic and paid social media strategy across key platforms, ensuring content aligns with brand standards, business objectives, and campaign priorities.
• Create, publish, monitor, and optimize social media content, with a strong focus on LinkedIn performance, audience engagement, and platform best practices.
• Measure and report on social media performance using platform analytics, dashboards, and campaign tracking tools, providing actionable recommendations for improvement.
• Monitor social media trends, audience behaviors, algorithm updates, and emerging content formats, proactively sharing insights with key stakeholders.
• Partner with Marketing Communications, Corporate Communications, Brand teams, and external agencies to deliver impactful social campaigns and thought leadership content.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Minimum of 3 years' professional experience in social media marketing, social media management, or digital marketing roles.
• Demonstrated expertise managing LinkedIn as a strategic marketing channel, including content creation, audience engagement, platform analytics, and performance optimization.
• Hands-on experience executing and monitoring both organic and paid social media campaigns.
• Strong understanding of campaign tagging, UTM tracking, social media reporting, and performance measurement.
• Excellent written and verbal communication skills with the ability to present performance insights to diverse audiences.
• Proven ability to manage multiple priorities, campaigns, and deadlines in a fast-paced, cross-functional environment.
• Proficiency with social media management, analytics, and reporting tools.
• Ability to work standard business hours in a hybrid or office-based environment, as required.

Preferred

• Experience developing LinkedIn thought leadership, executive visibility, or employee advocacy programs within a B2B environment.
• Experience managing paid social budgets and optimizing media spend for campaign performance.
• Familiarity with CRM, marketing automation, or digital marketing platforms.
• Experience within the semiconductor, electronics, manufacturing, industrial technology, or related sectors.