Social Media Marketing Manager

St Albans, Harrow, UK (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive paid social performance across Meta and LinkedIn, optimizing lead quality and ROI while partnering with creative, CRM, and university partners to expand audience reach and test new formats.

  • Responsibilities: Own and optimise our Meta and LinkedIn advertising activity.
  • Responsibilities: Optimise Meta & LinkedIn campaigns for lead quality and performance
  • Responsibilities: Work closely with creative teams to test and improve ad formats and messaging

Job Description

Own and drive paid social performance across Meta and LinkedIn, optimizing lead quality and ROI while partnering with creative, CRM, and university partners to expand audience reach and test new formats.

  • Responsibilities: Own and optimise our Meta and LinkedIn advertising activity.
  • Responsibilities: Optimise Meta & LinkedIn campaigns for lead quality and performance
  • Responsibilities: Work closely with creative teams to test and improve ad formats and messaging
  • Responsibilities: Build and refine audience strategies using CRM and platform data
  • Responsibilities: Identify opportunities to improve or expand paid social activity across channels
  • Responsibilities: Work collaboratively with Google Ads, CRM, and university partners
  • Requirements: 5+ years paid social experience required
  • Requirements: Meta Ads essential
  • Preferred: LinkedIn Ads desirable
Higher Ed Partners logo

Higher Ed Partners

Higher Ed Partners (HEP) is part of a global education group with more than 20 years’ experience helping universities expand access and support student success. HEP builds and operates digital campuses, recruits qualified students worldwide, and supports them throughout their learning and onto graduation. We enable seamless enrolment, global tuition payments, and on-demand access to education, through advanced online learning tools and through our free content library.

Founded in 2017
Brighton, England, GBR
95 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
51.3%
Direct
34.8%
Referral
8%
Social
4.4%
Paid
1.2%

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
6 (6% of company)

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity