Responsibilities

• Manage day-to-day operations of our brand accounts across Instagram, TikTok, Threads, and Xiaohongshu (Red).
• Develop and execute monthly content calendars.
• Plan, produce, and publish high-quality content (images, short-form videos, event promotions).
• Drive brand exposure, follower growth, and audience engagement.
• Stay ahead of social media trends and adapt them creatively to our brand.
• Independently design promotional posters, event graphics, menu promotions, and other marketing materials.
• Lead product photography, store shoots, and overall brand content creation.
• Handle end-to-end short-form video shooting and editing.
• Maintain consistency in brand visual identity and tone of voice.
• Proficiently use design tools such as Canva, Photoshop, and Illustrator.

Requirements

• Fluent in Mandarin with excellent communication skills in both English and Chinese.
• Deep familiarity with the algorithms and operations of Instagram, TikTok, Threads, and Xiaohongshu (Red).
• Proven experience in managing social media accounts.
• Ability to independently design posters and create marketing collateral.
• Strong hands-on experience in short-form video shooting and editing.
• Excellent communication, execution, and project management skills.
• Highly organized, detail-oriented, responsible, and a strong team player.
• Ability to accurately understand management's vision and execute it efficiently.

Preferred

• Experience in F&B (food & beverage), baking, coffee, retail, or lifestyle brands.
• Experience in brand marketing and event planning.
• Experience collaborating with KOLs and Influencers.
• Familiarity with paid advertising (Meta Ads, TikTok Ads, Xiaohongshu promotion).
• Experience in B2B corporate client development or group order promotion.
• A keen insight into youth culture and social media trends.

Benefits

• Casual dress
• Discounted or free food
• Employee discount