Responsibilities

• Develop and implement a clear social media strategy aligned with business objectives.
• Plan monthly content calendars and campaign schedules.
• Ensure brand consistency across all social media platforms.
• Create and publish engaging content including images, short videos, captions, and promotional materials.
• Coordinate photography and video content within the café environment.
• Adapt content for different platforms such as Instagram, Facebook, TikTok, and other relevant channels.
• Monitor, respond to, and engage with customer comments and messages in a timely and professional manner.
• Manage online reviews and maintain a positive brand image.
• Build relationships with local influencers and community partners where appropriate.
• Support the planning and execution of promotional campaigns and seasonal marketing initiatives.

Requirements

• Proven experience in a Social Media Manager or similar marketing role.
• Experience within hospitality, retail, or consumer brands preferred.
• Strong written and verbal communication skills in English.
• Ability to create engaging visual and written content.
• Familiarity with social media management and analytics tools.
• Organised, proactive, and able to meet deadlines.
• Understanding of brand positioning and audience engagement.
• Legal right to work in the United Kingdom.

Preferred

• Experience managing paid social campaigns (e.g., Meta Ads).
• Basic photography and video editing skills.
• Knowledge of local London market trends.

Benefits

• Opportunity to contribute to the growth of a London-based hospitality brand.
• Supportive and collaborative working environment.
• Structured onboarding and clear performance expectations.
• Professional development opportunities.