Social Media Manager - NARS

Responsibilities

• Social Strategy & Channel Management - Develop and execute the NARS UK owned social media strategy and content calendar for TikTok, in alignment with Global brand priorities and local business objectives.
• Social Strategy & Channel Management - Deliver a high-volume, TikTok-first content programme that balances locally created content with the adaptation of Global assets for UK audiences.
• Social Strategy & Channel Management - Identify local trends, conversations and cultural moments that strengthen brand relevance and support the full consumer journey from discovery to conversion.
• Social Strategy & Channel Management - Support retailers, NARS Artists, creator partners and local events through relevant social activation.
• Social Strategy & Channel Management - Partner closely with Global Social and EMEA Social on content planning, weekly approvals and campaign localisation, while maintaining agility for reactive opportunities.
• Social Strategy & Channel Management - Collaborate with Media teams on boosting, Spark Ads and engagement-driving activity.
• Social Strategy & Channel Management - Ensure a consistent brand voice, visual excellence and platform-native execution across channels.
• Content Planning & Production - Lead the briefing, planning and execution of local content creation.
• Content Planning & Production - Partner with agencies, freelancers, creators, photographers, videographers and internal stakeholders to develop social-first content.
• Content Planning & Production - Confidently create and edit platform-native content directly, including short-form video built for sound-on viewing and strong opening hooks.

Requirements

• Minimum 4-6+ years’ experience in social media, digital marketing, influencer marketing or content strategy.
• Experience managing social channels for a beauty, fashion, luxury, lifestyle or consumer brand.
• Strong understanding of TikTok and Instagram, and current social media best practice.
• Proven track record of developing successful social-first campaigns and confidence creating and editing content directly.
• Experience working with creators and influencers.
• Excellent communication, project management and stakeholder management skills.
• Strong analytical capability and experience using social listening and reporting platforms.
• Ability to work effectively within Global governance and approval processes while responding quickly to local trends.

Preferred

• Experience within prestige beauty or cosmetics.
• Experience with TikTok Shop and social commerce initiatives.
• Experience planning, promoting or hosting LIVE shopping events.
• Familiarity with paid social amplification, including Spark Ads.
• Experience working within a Global matrix organisation.

Benefits

• The pay range for this position is set at £50,000 to £55,000 dependant on experience.
• Generous product allocation & discount to spend on our gorgeous products!
• Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme
• Plan for your future with our enhanced pension offering
• We operate an annual bonus scheme, based on personal development plans and business performance
• Flexible Fridays, so you can focus on what is important to you
• Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office
• Wellbeing programmes including mental health first aiders, free counselling, access to digital GP’s
• Financial support via exclusive retail discounts
• Employee Assistance Programme via Wisdom – health and wellbeing, financial support at your fingertips.