Responsibilities

• Developing and implementing a social commerce strategy aligned to our overall business strategy and continuously improving the performance across all key metrics (reach, engagement and sales)
• To produce a range of social content for both our online shops, aligned to our brand guidelines, including: a. Producing social content to support tactical campaigns and key trading events b. Developing social media content to support new brand and product launch campaigns. c. Creating educational social content to support the launch of key online initiatives. d. Creating community-driven social content that is specifically targeted to certain audiences and channels to attract new customers.
• Scheduling all content across our existing social media channels including Facebook, Instagram, Tik Tok, LinkedIn, YouTube and Pinterest and Reddit.
• Support our clinic team in ensuring all content created and published meets best practices.
• Working alongside our outsourced Paid Social agency to produce targeted and paid-specific social content to support campaigns, and align with our organic content.
• Researching, identifying and developing ongoing relationships with new social influencers and brand ambassadors to work with.
• Creating social media content briefs for all planned UGC and influencer activity.
• Contributing to new content ideas in monthly and quarterly planning sessions.
• Providing social media reporting across all channels to the wider management team.
• Produce content and providing support in a range of scenarios, both on-site and off-site, including Vox Pops hosted influencer and customer events.

Requirements

• Minimum two years experience in a Social Media and influencer marketing role (executive or manager level)
• Experience in growing followers, engagement and sales from multiple social media channels; Facebook, Instagram, Tik Tok, YouTube, Pinterest and Reddit
• Self starter, who can integrate into the team immediately
• Passionate about the world of beauty and keeping abreast of changes within the industry
• Extensive knowledge in implementing social media strategies to achieve growth
• Video editing skills and design software (e.g. CapCut, Adobe Premiere, Canva or similar)
• A creative and innovative thinker who has the potential to create viral-worthy social campaigns
• Ability to analyse and present social media channel performance
• Confident and articulate in front of the camera and directing content production
• Strong attention to detail, whilst producing video content at pace
• Ability to balance creativity with commercial thinking
• Strong understanding of what content works across different formats and target audiences
• Positive attitude with a high level of motivation and initiative who is seeking to grow professionally
• Flexibility in terms of role supporting the wider business
• Willing to work flexible hours to include weekends, bank holidays and evenings

Preferred

• Experience working within the beauty industry
• Knowledge of technology solutions including GA4, Later and Buzzsprout
• Understanding of the beauty industry and buying motivators, specifically in relation to the Face The Future brand and industry
• Retail experience (ideally in Health and Beauty)