Responsibilities

• Developing and implementing a social commerce strategy aligned to our overall business strategy and continuously improving the performance across all key metrics (reach, engagement and sales)
• To produce a range of social content for both our online shops, aligned to our brand guidelines, including: Producing social content to support tactical campaigns and key trading events; Developing social media content to support new brand and product launch campaigns; Creating educational social content to support the launch of key online initiatives; Creating community-driven social content that is specifically targeted to certain audiences and channels to attract new customers.
• Scheduling all content across our existing social media channels including Facebook, Instagram, Tik Tok, LinkedIn, YouTube and Reddit.
• Support our clinic team in ensuring all content created and published meets best practices.
• Working alongside our outsourced Paid Social agency to produce targeted and paid-specific social content to support campaigns, and align with our organic content.
• Researching, identifying and developing ongoing relationships with new social influencers and brand ambassadors to work with.
• Creating social media content briefs for all planned UGC and influencer activity.
• Contributing to new content ideas in monthly and quarterly planning sessions.
• Providing social media reporting across all channels to the wider management team.
• Produce content and providing support in a range of scenarios, both on-site and off-site, including Vox Pops hosted influencer and customer events.

Requirements

• Minimum two years experience in a Social Media and influencer marketing role (executive or manager level)
• Experience in growing followers, engagement and sales from multiple social media channels; Facebook, Instagram, Tik Tok, YouTube, Pinterest and Reddit
• Self starter, who can integrate into the team immediately
• Passionate about the world of beauty and keeping abreast of changes within the industry
• Extensive knowledge in implementing social media strategies to achieve growth
• Video editing skills and design software (e.g. CapCut, Adobe Premiere, Canva or similar)
• A creative and innovative thinker who has the potential to create viral-worthy social campaigns
• Ability to analyse and present social media channel performance
• Confident and articulate in front of the camera and directing content production
• Strong attention to detail, whilst producing video content at pace

Preferred

• Experience working within the beauty industry
• Knowledge of GA4, Later and Buzzsprout
• Understanding of the beauty industry and buying motivators, specifically in relation to the Face The Future brand and industry
• Retail experience (ideally in Health and Beauty)

Benefits

• Company events
• Company pension
• On-site parking
• Store discount
• Work from home