Responsibilities

• Oversee all social media output, primarily across Facebook, Instagram and TikTok.
• Ensure the brand has a clear multiplatform strategy for on-site editorial and native social content that delivers traffic, revenue, reach, engagement and ultimately new and engaged members.
• Have creative, on-brand ideas around cover stars, GH events, original social-first video franchises, commercial partnerships, memberships and relevant breaking news to help our social content stand out.
• Produce regular reporting, using tools such as Dash Social, True Anthem and Google Analytics, to provide actionable insights to help shape the brand’s content strategies.
• Ideate, film and edit social-first video to help us hit our relevant targets.
• Monitor competitors and communicate lessons from their successes.
• Monitor and stay up to date with industry trends, ensuring these updates are shared with the wider team.

Requirements

• - Managing social media accounts, with demonstrable success in driving engagement, traffic and audience growth, alongside a strong understanding of how publishers operate across social platforms.
• - Shooting, editing and posting engaging native content, including social video, for a range of social platforms, including deep experience of Meta.
• - Working with the Meta monetisation programme, with strong familiarity with how it works and the content guidelines.
• - Having strategic goals for Instagram and an understanding of where it sits in a journey to getting people to become more valuable customers/members.
• - Good internal communication with stakeholders at all levels – understanding what their priorities are and being able to advocate for your own in an effective manner.
• - Use of social tools (we use Dash Hudson [Dash Social?] and True Anthem but others are fine), with real experience of getting value from functions such as analytics, competitor analysis, research and planning.
• - A clear, accurate and creative writing tone.
• - Delivering in-depth and actionable analysis and reporting across all social media platforms that drives new ways of approaching things
• - An ability to quickly pivot to new ways of working and strategies as and when industry changes happen across social media platforms.
• - A competitive approach – a desire to beat the competition, to get posts up first and to smash targets.

Preferred

• Photoshop, Premiere Pro and After Effects or other image/video editing software experience.

Benefits

• (Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)
• Hearst Exclusives - Only for You!
• - Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• - Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
• Inclusion, Health & Wellbeing: Feel Your Best
• - Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
• - Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• - Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• - Take time to give back with a Charity Day and access wellbeing resources whenever you need them.