Responsibilities

• Manage and grow Huqiao’s social media presence across Chinese platforms, including Bilibili, Xiaohongshu (Rednote), and Douyin
• Supporting the Western social media team
• Create and publish engaging gaming-related content, from content ideas and copywriting to execution and posting
• Develop creative content strategies to increase followers, engagement, and brand awareness
• Monitor gaming trends, platform trends, industry news, community discussions, and platform best practices
• Work with the Western side of the team to bring Chinese platform insights, content ideas, and relevant trends into broader marketing efforts
• Help adapt or repurpose Chinese social content for Western-facing social media
• Collaborate with designers and video editors to create high-quality visuals and videos
• Support the promotion of games, events, updates, campaigns, and other Huqiao initiatives
• Track performance, report on results, and suggest practical improvements

Requirements

• You are fluent in Chinese and English
• 2-3 years experience in gaming-related social media as a content strategist, content creator, social media specialist, or influencer
• You have a strong understanding of the Chinese gaming community, platform culture, and content ecosystem, but also familiar with the Western side
• You have hands-on experience with Bilibili, Xiaohongshu (Rednote), and Douyin
• You understand what makes gaming content perform and how platform algorithms shape visibility
• You have proven experience growing audiences or increasing engagement on social media
• You have experience in copywriting, content planning, and execution
• You are comfortable speaking on camera, in public, at events, or in interviews and creating video content
• You are passionate about video games and gaming culture
• You are self-motivated and comfortable working remotely
• You know the difference between scroll-stopping content and a boring corporate post

Preferred

• Your own gaming-related social media channels
• Experience creating or appearing in gaming videos, livestreams, or short-form content
• Experience participating gaming events or creating event-related content
• A strong eye for gaming trends and culturally relevant content formats

Benefits

• Fully remote position
• Clear career-track role with fast growth potential
• Opportunity to work directly with global publishers
• Real impact on international game launches and expansion
• Potential for high earnings in exciting Industry