Responsibilities

• Social Media Strategy: Develop platform-specific strategies that support brand awareness, engagement, lead generation and campaign objectives.
• Content Planning: Create and manage monthly content calendars for assigned client accounts and internal studio channels.
• Content Creation: Produce or coordinate written, visual and short-form video content that reflects each brand’s identity and target audience.
• Campaign Management: Plan, launch and monitor organic and paid social media campaigns across approved platforms.
• Community Management: Monitor comments, messages and audience interactions and respond in a timely and professional manner.
• Performance Analysis: Track reach, engagement, website traffic, conversions and other relevant performance indicators.
• Reporting: Prepare regular campaign reports with clear findings, recommendations and next steps for clients and internal stakeholders.
• Client Collaboration: Work with account managers and clients to understand objectives, campaign priorities and approval requirements.
• Brand Consistency: Ensure all social media content follows approved brand guidelines, tone of voice and visual standards.
• Trend Monitoring: Keep up to date with platform developments, content formats, audience behaviour and relevant industry trends.

Requirements

• Experience: At least 3 years of experience in social media management, digital marketing, content marketing or a related role.
• Platform Knowledge: Strong working knowledge of major social media platforms and their publishing, advertising and analytics tools.
• Content Skills: Ability to write engaging social copy and contribute to visual and video content development.
• Campaign Management: Experience planning, delivering and evaluating social media campaigns for brands or client accounts.
• Analytical Ability: Confidence interpreting performance data and using insights to improve content and campaign results.
• Client Management: Ability to communicate professionally with clients, understand feedback and manage approval processes.
• Organisation: Strong time-management skills with the ability to manage several content calendars, campaigns and deadlines.
• Creative Judgement: Good understanding of branding, audience behaviour, visual communication and digital content standards.
• Tools: Experience with social media scheduling platforms, analytics dashboards, content-management tools and basic design software.
• Communication: Strong written and verbal communication with close attention to accuracy, tone and presentation.