Responsibilities

• Develop, implement, and manage social media strategies aligned with organisational goals.
• Create compelling content tailored to different platforms, including text, images, and videos.
• Monitor social media channels for engagement opportunities and respond promptly to comments and messages.
• Analyse performance metrics to optimise campaigns and report on key insights.
• Coordinate with marketing, PR, and other departments to ensure brand consistency across all channels.
• Manage social media advertising budgets and optimise ad performance.
• Stay updated on the latest trends, tools, and best practices in social media management and public relations.
• Organise online events or campaigns to increase brand awareness and community engagement.

Requirements

• Proven experience in social media management or digital marketing roles.
• Strong understanding of public relations principles and how they apply within digital environments.
• Excellent written communication skills with the ability to craft engaging content suitable for various audiences.
• Experience using social media management tools such as Hootsuite, Buffer, or similar platforms.
• Demonstrated ability to analyse data and derive actionable insights from analytics tools like Google Analytics or platform-specific insights.

Preferred

• Previous experience in developing successful social media campaigns that increased engagement or brand visibility is highly desirable.

Benefits

• Free parking
• On-site parking