Responsibilities

• Develop, implement, and manage social media campaigns across platforms such as Instagram, Facebook, Twitter, and LinkedIn.
• Create engaging content including images, videos, and written posts that align with the café’s brand voice and aesthetic.
• Monitor social media channels for customer interactions, respond promptly to comments and messages, and foster positive community engagement.
• Analyse social media metrics to assess campaign performance and adjust strategies accordingly to maximise reach and engagement.
• Collaborate with the marketing team to plan promotional activities, special events, and seasonal campaigns.
• Maintain a consistent posting schedule to ensure active online presence.
• Manage public relations efforts by maintaining positive relationships with local media outlets and influencers.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Excellent written communication skills with an eye for detail and creativity.
• Strong understanding of digital marketing trends and best practices within the hospitality industry.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Knowledge of public relations principles and experience in building positive brand reputation online.
• Organised, proactive, and able to work independently as well as part of a team. This role offers an excellent platform for a passionate individual eager to make a significant impact on Caffe Grey’s digital footprint while developing professional skills within a supportive environment.

Preferred

• Proficiency in social media management tools such as Hootsuite or Buffer is desirable.

Benefits

• Free parking