Responsibilities

• Develop and implement comprehensive social media strategies aligned with organisational goals.
• Create, curate, and schedule engaging content across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitor social media channels for customer interactions, comments, and messages; respond promptly to foster community engagement.
• Analyse social media metrics to assess campaign performance and identify areas for improvement.
• Collaborate with marketing and public relations teams to ensure consistent messaging and branding.
• Manage online reputation by addressing any negative feedback or issues professionally and effectively.
• Stay informed about the latest trends in social media management and digital marketing to keep strategies innovative and relevant.
• Organise social media campaigns for product launches, events, or promotional activities.

Requirements

• Proven experience in social media management or digital marketing roles.
• Strong understanding of public relations principles and best practices in online communication.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to analyse data using social media analytics tools to inform strategy adjustments.
• Experience in creating visual content or working closely with graphic designers is advantageous.
• Organised with the ability to manage multiple projects simultaneously under tight deadlines.