Responsibilities

• Develop and implement comprehensive social media strategies aligned with organisational goals.
• Create, curate, and schedule engaging content across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitor social media channels for comments, messages, and engagement opportunities; respond promptly to foster community interaction.
• Analyse performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with marketing, public relations, and other departments to ensure brand consistency and maximise outreach.
• Manage social media advertising campaigns to increase visibility and engagement.
• Stay informed about emerging trends in social media and digital marketing to keep content fresh and relevant.
• Maintain a positive organisational image through proactive public relations efforts online.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Excellent written communication skills with the ability to craft compelling content tailored to different audiences.
• Strong understanding of public relations principles and best practices in digital environments.
• Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Analytical skills to interpret data insights and optimise campaign performance.
• Organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.

Preferred

• Creative flair with an eye for visual aesthetics and storytelling through digital content.