Responsibilities

• Execute a video-first strategy to expand our reach and follower base by spotlighting the unique personalities and expertise of our eCommerce and editorial teams.
• Produce high-quality, platform-optimised video and imagery designed specifically to drive e-commerce conversions, affiliate clicks, and traffic.
• Lead the social execution of our commerce content, gift guides, and product reviews to maximise affiliate revenue and drive e-commerce growth.
• Work closely with the editorial team and the commercial team to align social output with campaigns and publication calendars, all the while focusing on native social platform growth
• Monitor and report on audience metrics and advocate for the best possible visual storytelling

Requirements

• Social expertise: Proven experience producing social content. Demonstrable experience putting people at the centre of the video production is preferable
• Strategic mindset: Develop and execute our social media strategy with support from the wider team, and become the go-to for our team on social media for e-commerce
• Short-form video expertise: Skills in filming and editing short-form video
• Live commerce experience: Experience producing or hosting live streams and live shopping events (e.g., TikTok Shop, Instagram Live) is advantageous.
• E-commerce track record: Demonstrated success in driving measurable revenue through social media, specifically via affiliates or direct-to-consumer sales
• Technical proficiency: Advanced knowledge of video editing software and social commerce tools. Experience with affiliate platforms is a significant advantage.
• Stakeholder management: Experience working between editorial and marketing or commercial teams, with the ability to balance advertiser needs with the expectations of a discerning audience.

Preferred

• Live commerce experience is advantageous
• Experience with affiliate platforms is a significant advantage