Responsibilities

• Developing content concepts, writing hooks and short scripts, editing videos, creating on-screen text and captions, selecting appropriate music and establishing a consistent content style that reflects Gulhaya’s refined, feminine and quietly confident identity.
• Help plan and create future content, including founder-led videos, behind-the-scenes footage, garment details, fittings, product development, campaign content and collection launches.
• Develop shot lists, filming content in Leeds or on location and adapting footage for different platforms and audiences.
• Creating Reel covers, suggesting captions and calls to action, recommending posting schedules, monitoring relevant fashion and social-media trends and using content performance to inform future creative decisions.
• This position would suit someone who enjoys both the strategic and creative sides of social content and is excited by the opportunity to help shape the digital presence of a growing fashion brand.
• There is potential for regular ongoing work and the opportunity to grow alongside the brand.

Requirements

• Strong skills in social media content creation, including filming and editing short-form video for platforms such as Instagram Reels and TikTok.
• Proficiency with video editing and graphic tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, Adobe Photoshop or Canva).
• Ability to develop creative concepts, storyboards, and visual narratives that showcase fashion products and brand identity.
• Understanding of social media best practices, platform algorithms, and strategies to grow reach and engagement.
• Excellent visual sense, attention to detail, and ability to work to brand guidelines and deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to take feedback and work closely with the founder.
• Relevant experience in fashion, retail, or lifestyle content creation is highly beneficial; a portfolio demonstrating social media and video work is required.
• Background in media, film, design, marketing, or a related field is an advantage, though equivalent practical experience is also valued.

Preferred

• Background in media, film, design, marketing, or a related field is an advantage, though equivalent practical experience is also valued.
• Relevant experience in fashion, retail, or lifestyle content creation is highly beneficial.