Social Media Director - FTC at UKTV | London, UK

UKTV

Social Media Director - FTC

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveContract

Posted 5 weeks ago

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Job Summary

Own the social function with a clear team mission, cross-functional buy-in, and governance, while driving monetisation, platform partnerships, and creative excellence at scale.

Lead a high performing social team with clear goals and development to sustain impact and fandom.
Own UKTV social strategy and monetisation tied to growth plans, collaborating with strategy, finance and advertising for alignment.
Represent the function in senior forums, manage platform relationships and governance, and drive measurement and risk control.

Job Description

Lead a high performing team, providing them with clear goals and direction. Work to inspire, empower, motivate, and develop them, fostering an inclusive and high-performance environment where they can perform at their best
Lead on UKTV’s social media strategy, ensuring flex where needed to change to social media landscape and business transformation & priorities
Lead on UKTV’s social media monetisation strategy, in line with the social growth plan, working closely with strategy, finance, advertising to ensure cross-team buy-in
Lead on relationships with social platforms, ensuring UKTV is at the forefront of BETA features and new platform opportunities
As a senior expert and lead, represent the social strategy & team ambitions in various senior forums & meetings
Oversee the development, editorial and management of the social media content & campaign output
Drive creative excellence, create an environment for creative bravery, leading the team in developing award winning, innovative social media content & conversation
Own social media governance and risk mitigation
Collaborate with the Marketing Leadership Team to deliver cross functional solutions
Ensure the appropriate resources, budgets, processes and systems are in place to efficiently & effectively deliver against business objectives and enable robust tracking, measurement & evaluation

Experience in creating & executing social media strategy, linked to commercial, marketing & business objectives
Experience of leading a high performing team, whose focus is to build, nurture and grow social media communities and drive fandom
Experience providing team with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
Experience of driving audience growth strategies on social, with proven evidence of growing reach & revenue
Extensive experience in a senior management role, including budgetary and/or P&L responsibility
Experience of 360 campaigns, with social-first thinking at the heart
Demonstrated ability to link social media activity to business outcomes
Proven expertise at stakeholder management and influence across both peers and senior board level
Evidence of data-first approach, and proved ability in agile workflows & optimisation of social media
Demonstrable track record of driving creative excellence within social media, knowing how an idea or execution can earn attention and cultural relevance

A commercial leader with strategic ability and vision
Passionate about social media, living and breathe culture, with a love for TV and entertainment
Strong analytical mindset, with the ability to translate complex data into actionable insights and exec-level storytelling
Strong sense of editorial judgement, understanding how social media output must be adhered to wider governance policies
Exceptional communication skills, track record of delivering senior/board level papers and presentations
Someone who can constantly adapt and drive the social media team’s ambitions in an evolving & ever changing market
Strong stakeholder management and communication skills, with the ability to influence across functions
High motivation and comfort with ambiguity

Hybrid working environment mentioned in the description
Diversity & Inclusion Commitment

UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&eden, U&GOLD, and U&alibi - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.

Founded in 1997

London, England, GBR

401 employees (167 in marketing)

network.uktv.co.uk