Social Media & Content Lead

UK (Hybrid)

Salary Not AvailableSenior Level3+ years expTemporary

Posted 4 days ago

Job Summary

Own end-to-end video content and creator pipelines to drive organic growth and commercial outcomes, collaborating with partnerships, UX, and paid media on multi-channel campaigns.

  • Lead video production and creator pipelines
  • Coordinate YouTube and Reddit channel launches and ongoing content

Job Description

Responsibilities

  • Content Production & Commercial Partnerships: Mobile-First Video Execution: Concept, film, and edit engaging, high-quality video content (Reels, TikToks, Shorts) for both organic feed growth and sponsored brand partnerships.
  • Commercial Fulfilment: Work closely with the Partnerships team to fulfil client briefs and ensure all commercial video deliverables meet strict deadlines and brand standards.
  • Protecting Organic Engagement: Produce trend-led, non-promotional content to maintain our target engagement rate and balance commercial output on our feeds.
  • Cross-Functional Asset Hub: Act as the primary video content lead for internal teams, producing dedicated video assets to support User Experience (UX), VIP/Loyalty, SEO, and Brand Campaigns.
  • End-to-End Creator Management: Source, negotiate with, and manage relationships with influencers and User-Generated Content (UGC) creators.
  • Asset Pipeline: Direct external creators to ensure they deliver high-converting, on-brand video assets that can be repurposed across organic feeds, app experience, and paid ads.
  • YouTube & Reddit Launch: Lead the setup, content creation, and daily running of our new YouTube and Reddit channels to capture search demand, improve AI discovery, and expand brand visibility
  • Social Team Synergy: Work hand-in-hand with our Social Media Assistant on big brand campaigns, community initiatives, and high-impact BAU content.
  • Paid Media Alignment: Collaborate with the Paid Media Manager to identify organic top-performers and supply high-converting UGC assets for performance ad campaigns.

Requirements

  • Experience: 3–5 years of hands-on social media and content creation experience in-house or agency.
  • Expert Creator & Editor: Exceptional skills in producing and editing mobile-first video (CapCut, Premiere Pro, InShot, etc.), with a sharp eye for pacing, thumb-stopping hooks, and storytelling.
  • On & Off Camera: Equally comfortable presenting in front of the camera, interviewing others, or directing external creators behind the scenes.
  • Influencer & UGC Savvy: Proven experience sourcing, briefing, and managing influencer partnerships and UGC pipelines.
  • Platform Native: Deep understanding of Instagram, TikTok, YouTube Shorts, and Reddit cultures, trends, and algorithm mechanics.
  • Commercial Mindset: Strong awareness of how organic engagement, creator content, and social storytelling support direct commercial revenue and business targets.

Benefits

  • The flexibility to get that perfect work/life balance with hybrid working - especially when balancing work with family or personal commitments.
  • A supportive, inclusive culture; we care about each other, our customers and our planet
  • Two uninterrupted hours a week dedicated to your personal development
  • Pension, with employer contributions up to 8%
  • Subsidised gym membership
  • Private medical insurance
  • Employee Assistance Programme
  • Free lunch from JustEat for Business when you’re in the office
  • Regular social events
  • 16 hours volunteering time per year along with donation matching
RetailMeNot logo

RetailMeNot

3.9 Glassdoor

RetailMeNot is a leading savings destination that influences purchase decisions through the power of savings. By connecting partners with our active, engaged shopping audience, we drive growth for more than 50,000 brands internationally.We’re dedicated to delivering innovative promotional media solutions including mobile coupons and codes, cash back offers and RetailMeNot Deal Finder, to help our brand partners achieve their goals.

Founded in 2009
Austin, Texas, USA
134 employees (20 in marketing)
70% recommend to a friend
85% CEO approval

Marketing Team

Marketing Team Size
18 (13% of company)
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$299.5M
Last Raise
$150M
Private Equity, 14 years ago

Funding History

  • Nov 2011
    Private Equity • $150M
  • Aug 2011
    Series C • $10M
  • Dec 2010
    Series B • $90M

Traffic Signals

Monthly Visitors
19.5M
Traffic Source Mix
Search
50.8%
Direct
45.8%
Referral
2.6%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~134

Recent News

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Social Media & Content Lead

RetailMeNot · UK · Hybrid