Social Media & Content Lead at The Nursery Store | UK | £25K/yr – £32K/yr

The Nursery Store

Social Media & Content Lead

UK (Hybrid)

£25K/yr – £32K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own social content and channel growth with a data driven approach that ties engagement to brand lift and commercial impact.

Social Channel Ownership: Manage Instagram, Facebook, Pinterest and YouTube growth with a unified content rhythm.
Content Engine: Produce social first content and a calendar that aligns with campaigns and SEO goals.
Performance & Learning: Track KPIs, run tests, and translate insights into content tweaks and growth fixes.

Job Description

Manage and grow our Instagram, Facebook, Pinterest and YouTube channels.
Create engaging social-first content including photography, video, graphics, GIFs, reels and stories.
Develop and maintain a social media content calendar that drives engagement.
Write and manage evergreen blog content that supports SEO, customer education and brand storytelling.
Stay ahead of social media trends, platform updates and emerging content opportunities.
Define, track and report on meaningful KPIs that drive learning, engagement, brand growth and commercial performance.
Monitor channel performance and use data, testing and insight to continuously improve content effectiveness.
Use testing, reporting and analysis to continuously improve performance.
Work closely with the wider Creative, Marketing and E-commerce teams to support campaigns, launches and seasonal activity.
Contribute ideas that help strengthen our brand positioning and customer experience.
Monitor channel performance and use data, testing and insight to continuously improve content effectiveness.

Demonstrable experience managing social media channels for a brand or business.
A genuine passion for social media, content creation and digital storytelling.
Strong visual eye and understanding of what makes content engaging, shareable and memorable.
Excellent written communication skills with impeccable grammar and attention to detail.
A proactive self-starter who enjoys taking ownership and making things happen.
Comfortable working at pace and managing multiple projects simultaneously.
Curious, adaptable and quick to learn new tools, platforms and ways of working.
Commercial awareness and an understanding that great content should ultimately support brand growth, sales and profitability.
A collaborative team player who enjoys sharing ideas and contributing to the bigger picture.
Strong work ethic, positive attitude and ambition to succeed.

Staff discount.
Birthday day off.
Generous holiday allowance.
Team socials and events.
Genuine opportunity to help shape and influence a rapidly growing social commerce division.
Casual dress
Company events
Free parking
On-site parking
On-site parking

The Nursery Store

Welcome to The Nursery Store; the new name for Online4Baby. We've been a family-owned business since 1987, and we’re privileged to have helped thousands of families through life’s early adventures during that time. With over 32,000 5-star Trustpilot reviews, we’re the go-to for baby essentials for many families, stocking a huge selection of nursery products from market-leading brands like Puggle, Joie, Ickle Bubba and Mamas and Papas.

Founded in 1987

Chadderton, England, GBR

39 employees (12 in marketing)

www.thenurserystore.com