Responsibilities

• Own the day-to-day running of the always-on social content engine
• Come up with great social ideas and generate content based on trends, social conversations, insights and audience behaviour.
• Create quick, lo-fi content yourself across video and statics.
• Write witty, unexpected copy that feels native to each platform.
• Partner on content calendars that balance planned content with reactive opportunities and cultural moments.
• Grow engaged audiences, not just followers. Foster genuine conversation and spot opportunities for community participation, in collaboration with the SBG team.
• Test formats, hooks, posting strategies and creative approaches. Review performance of always content and use insights to improve. Share your learnings with the broader content team.

Requirements

• 5+ years in social media within digital entertainment, pop culture brands, creators or agencies.
• Strong portfolio demonstrating audience growth/engagement and standout creative content output.
• You’re inherently entertaining with your social output and apply that lens to every piece of content
• Excellent copywriting that flexes into witty and humorous.
• Highly capable of creating content quickly yourself, from ideation to execution.
• Thrive in a test & learn environment, capable of creating a high cadence of content and working autonomously
• Deep understanding of Instagram and TikTok. Experience using analytics to inform creative decisions.
• Experience in fast-moving, small teams. Comfortable wearing multiple hats.

Preferred

• Bonus points: experience in entertainment marketing across film, TV, comedy, streaming, gaming or music. Videography, longer form video editing and producer experience.