Responsibilities

• Plan creative concepts ahead of each weekly shoot, including hooks, props, outfits, locations and any additional people/models required
• Decide how current songs and releases can be creatively incorporated into the content
• Attend one 2–3 hour in-person content shoot per week with Mukhy in London, with a clear plan already prepared
• Shoot approximately 6–8 strong, usable videos per session
• Edit and deliver the final videos remotely following each shoot
• Develop content that balances personality, humour, culture and the wider Mukhy brand
• Ensure each piece of content has a strong hook, vibe and connection to the music or artist brand
• Experiment with different formats and ideas to understand what audiences respond to
• Planning and creative ideation are a core part of the role

Requirements

• Have a strong understanding of TikTok, Instagram Reels and short-form social content
• Understand what makes someone stop scrolling, watch and engage
• Be able to generate original content ideas rather than simply follow existing trends
• Be comfortable shooting and editing short-form video content
• Have a good understanding of youth culture, music and online trends
• Be organised and able to plan shoots independently in advance
• Be confident directing an artist on camera and communicating creative ideas
• Understand how to balance entertaining content with an established artist identity
• Be reliable and able to deliver edited content consistently each week
• Have an interest in UK music, particularly rap, Afrobeats, Afroswing and emerging artists

Preferred

• A portfolio, personal TikTok/Instagram account or examples of content you’ve previously created would be particularly valuable