Responsibilities

• Filming and editing short-form video, Reels and TikTok content
• Photographing products, drinks, food, customers and the café environment
• Creating regular Instagram, TikTok and Facebook content
• Developing strong hooks, concepts and campaign ideas
• Writing captions, headlines and supporting marketing copy
• Producing Stories, behind-the-scenes content and product-led content
• Creating content specifically designed for Meta and social advertising
• Working with the team to develop paid advertising concepts, creatives and variations
• Understanding what makes an advert stop attention and encourage somebody to click or purchase
• Creating multiple creative angles around key products and offers for testing

Requirements

• Has previous experience creating social media content
• Understands Instagram, TikTok and short-form video
• Can confidently film and edit high-quality content
• Has a strong visual eye and attention to detail
• Is genuinely interested in marketing and advertising
• Understands that creative work should support commercial objectives
• Can generate their own ideas and concepts
• Is comfortable testing different approaches and learning from results
• Can work independently while also collaborating closely with a team
• Understands branding and visual consistency