Social Media Content Creator

City of Edinburgh, Edinburgh, UK (Hybrid)

£37K/yr – £40K/yrEntry LevelFull time

Posted 3 days ago

Job Summary

Own end-to-end production of short-form social video across TikTok, Instagram and YouTube while driving engagement and growth through trend-led ideas and real-time campaigns.

Own end-to-end production of short-form social video across key platforms.
Drive engagement and audience growth by leveraging performance insights and timely campaigns.

Job Description

Responsibilities

Create and deliver high-quality, social-first video content for platforms including TikTok, Instagram and YouTube
Develop creative, trend-led content ideas that drive engagement and audience growth
Produce agile, real-time content to support campaigns and key marketing moments
Collaborate with internal teams to ensure content aligns with brand, strategy and campaigns
Use performance insights to continually optimise and improve content

Requirements

Proven experience producing short-form social video end-to-end
Strong mobile-first filming and editing skills
Deep understanding of platform-native content (TikTok, Instagram, YouTube) including trends, hooks and pacing
Excellent organisation and communication skills
Analytical and strategic skills
Team player with ability to work independently
Attention to detail
Ability to work to tight deadlines
Self-starter and self-learner
Ability to juggle multiple tasks and priorities

Benefits

With family-friendly and flexible working policies, we offer an impressive range of benefits and professional development.

VisitScotland

4.0 Glassdoor

As an economic growth agency, we aim to drive the Scottish visitor economy by growing the value of tourism and events. To do this, we focus on three areas: market development, business and experience development and place and destination development.A leader in responsible tourism, our activities are aimed at creating better places for people to live, work and visit. As an employer, we offer an inclusive and progressive culture that prioritises our people, creating a positive working environment that encourages flexible and sustainable work practices for all our employees. We aim to be an employer of choice.For more information visit our corporate website - VisitScotland.org.

Founded in 1969

Edinburgh, Scotland, GBR

579 employees (105 in marketing)

www.visitscotland.org

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