Responsibilities

• Brand Social Strategy
• Develop the European social media strategy from a Brand perspective, defining the role of each platform in building awareness, engagement and consideration.
• Own the central Brand social media calendar, incorporating major campaigns, sponsorships and seasonal moments.
• Identify emerging trends, formats and opportunities to continually improve Joybuy's social presence.
• Content & Campaigns
• Lead the social workstream for all central Brand campaigns.
• Develop campaign toolkits for local markets, including key visuals, video concepts, motion templates, captions and creative guidance.
• Produce high-quality social-first content and reusable creative assets that can be localised across European markets.
• Community Growth & Engagement
• Develop content that grows engagement across Joybuy's owned social channels.

Requirements

• Strong social media expertise across major platforms (Instagram, TikTok, Facebook, YouTube etc.), understanding the strengths of each channel and confidently recommending the most effective content and approach.
• Proven experience planning and delivering engaging social-first content that builds brand awareness, drives engagement and supports organic growth.
• Experience managing influencer and creator activity, including briefing, content review and performance evaluation.
• Confident using AI tools to support social media planning, content creation and workflow optimisation.
• Strong analytical skills, using performance data and insights to optimise content and recommend improvements.
• Additional experience within specific EU markets (France, Germany and the Netherlands) would be a plus