Responsibilities

• Own and lead the day-to-day organic social content across TikTok and Instagram Reels
• Develop original content ideas, film, edit and publish engaging short-form video content
• Analyse content performance, identify what's working and continually evolve the content strategy
• Work alongside the Senior Creative to develop social campaigns around key launches and cultural moments
• Bring wider brand campaigns to life across social channels through creative video content
• Support the Growth team by creating engaging paid social content inspired by high-performing organic ideas
• Stay close to social platforms, understanding audience behaviour whilst helping the brand carve out its own unique space rather than simply following trends

Requirements

• Proven experience creating engaging short-form video content for TikTok, Instagram Reels or similar platforms
• Strong filming and editing skills with an eye for pace, humour and storytelling
• Naturally creative with an endless stream of content ideas
• Understands social-first content and what captures attention within the first few seconds
• Confident working both independently and collaboratively in a fast-paced creative environment
• Comfortable behind the camera and ideally happy appearing in front of it too
• Someone who genuinely understands challenger brand mindset, and how to create content that feels original, entertaining and memorable

Preferred

• Experience contributing to wider social strategy
• Exposure to paid social creative across Meta, YouTube or TikTok
• Strong copywriting skills
• Design, photography or illustration experience