Snr. Marketing Manager, Enterprise ABM EMEA

Responsibilities

• Partner with Ben to define our EMEA Enterprise ABM strategy and the channels we bet on with consideration to broader global strategy and nuances of respective European markets. Here you play the critical role of orchestrator, pulling together all of the relevant marketing channels to support a delightful discovery and prospect journey and are the point person for your counterparts in Sales.
• Research and build prospect journey maps for target accounts, and develop the messaging, content, and creative that bring them to life, with support from our PMM, content, and creative teams.
• Work with sales and revenue operations to build target account lists that combine data signals with rep input, and own the methodology behind them — how cohorts are built, what assumptions they rest on, and how we measure whether accounts are actually moving.
• Manage our agency partners, including our gifting agency, Wildcard, to get campaigns executed well and fast.
• Execute on the strategy you define which will include activities like working with your events counterpart on the coordination of dinners, activations, ancillary conference events, and stunts.
• Apply our experimentation framework to run short sprints, learn quickly what works, and localise content, creative, and campaign strategy for EMEA markets.

Preferred

• You enjoy combining data and creative thinking — and you have taste.
• You're prospect-obsessed. You can step into the seat of the personas you're marketing to and build campaigns that meet them where they are, at the right time, with the right message.
• You are deeply curious and not afraid to break from traditional ABM playbooks.
• You build trust across functions. Sales managers and reps are excited to work with you, and the marketing team is fully bought into your campaign ideas and asks.
• You understand (and leverage) the massive advantage AI creates but not so pilled that you let efficiency gains undercut creativity and taste.

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it .
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.