Shopper Marketing Manager

Responsibilities

• Develop and deliver the UK Shopper Marketing strategy, turning brand and commercial objectives into impactful shopper activation plans.
• Manage a significant shopper marketing budget, ensuring investment is targeted, measurable and delivers strong commercial returns.
• ead customer-specific activation programmes across retail and eCommerce channels, including promotions, launches, seasonal campaigns and in-store activity.
• Use shopper, category and customer data to identify opportunities, evaluate performance and optimise ROI.
• Partner with Sales, Marketing, Category Management and external agencies to create best-in-class shopper experiences.
• Drive excellent execution across all customer touchpoints, ensuring activity is delivered on time, within budget and to a high standard.
• Act as the UK shopper marketing expert, influencing business decisions through insight, data and a deep understanding of shopper behaviour.

Requirements

• Proven experience within FMCG, ideally in Shopper Marketing, Customer Marketing, Trade Marketing or a similar commercial role.
• Strong commercial acumen with a good understanding of NSV, margin, ROI and promotional effectiveness.
• Experience developing and executing successful shopper and customer marketing plans.
• Proven ability to manage significant budgets and evaluate investment performance.
• Strong analytical and numerical skills, with experience turning shopper, customer and retailer data into actionable insights.
• Advanced Excel and PowerPoint skills, with confidence presenting recommendations to senior stakeholders.
• Knowledge of Nielsen, Kantar and other relevant insight tools.
• Strong understanding of the UK retail landscape, shopper behaviour and customer dynamics.
• Excellent communication, influencing and stakeholder management skills.
• Experience working collaboratively with cross-functional teams, agencies and external partners.

Benefits

• This is an exciting opportunity to make a significant impact in a growing FMCG business. You'll have the chance to influence how we invest, shape shopper experiences across major UK retailers and work with some of our biggest brands to drive measurable business growth.
• In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus and membership of a health cash plan.