Senior Marketing Manager - Preserving & Maintaining London Buildings
Spectrum Specialist Support
London, UK (Remote)
£50K/yr - £70K/yrIn-houseFull-timeSenior level3+ years exp.
22 hrs ago
Shopper Marketing Lead
Slough, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end shopper marketing execution, translating brand plans into integrated campaigns that boost visibility, engagement, and conversion across NPD launches and core activations.
- Campaign Execution: Lead shopper campaigns from brief to delivery, aligning with the KP Marketing Masterplan to drive activation and conversion.
- Cross-Functional Partnership: Collaborate with Sales and Marketing to amplify plans and ensure investments support profitable share growth.
- Budget, ROI & Agencies: Manage budget, track performance, and oversee agencies/suppliers to maximize value and learnings.
Job Description
Responsibilities
- Lead shopper marketing campaigns
- You will plan and deliver integrated shopper marketing campaigns aligned to the KP Marketing Masterplan, ensuring brilliant execution across core campaigns and NPD launches
- Drive impactful activation
- You will create compelling, insight-led activity that delivers strong brand presence and differentiation, bringing campaigns to life in a way that drives shopper engagement and conversion
- Partner with Sales and Marketing teams
- You will collaborate closely across teams to amplify commercial plans, ensuring shopper marketing investment supports profitable share growth and aligns with brand priorities
- Own budget and campaign performance
- You will manage the shopper marketing and display budget, track spend and lead campaign evaluation to generate clear insights and improve future execution
- Manage agencies and suppliers
- You will work with media, creative and POS partners to deliver high-quality activation, ensuring strong relationships, clear briefs and the best value for every £1 of investment
Requirements
- Experience in FMCG and fast-paced environments
- You understand the pace and complexity of FMCG and are confident managing multiple priorities across campaigns
- Strong shopper or brand activation capability
- You can translate brand plans into compelling shopper campaigns that drive conversion and visibility
- Commercial awareness and budget management skills
- You are confident managing budgets, tracking performance and making decisions that deliver strong return on investment
- Excellent communication and relationship building
- You build strong, collaborative relationships with both internal teams and external partners, influencing effectively at all levels
- A proactive, delivery-focused mindset
- You take ownership, pay attention to detail and have a strong drive to make things happen and deliver results
Benefits
- Competitive salary, alongside an annual bonus scheme with a strong track record of overachievement
- £6,000 car allowance
- Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
- KP Pension Plan – contribution matching up to 7% of your salary
- 25 days holiday, plus the option to buy more
- KP4ME – our online platform for benefits, discounts, wellbeing tools and more
KP Snacks
KP Snacks is home to some of the most iconic British snack brands and also produces all kinds of snacks for the UK’s retailers.We have been creating happy snacking moments for decades, creating exciting snack ideas to meet the changing tastes and expectations of our customers and consumers. We’re passionate about our products and our people and we hold ourselves to high ethical standards throughout our business and supply chains.KP Snacks is proud to be part of the Intersnack Group, which was founded in Germany more than sixty years ago and made its first potato chips in 1968. Since then, it has grown and flourished to become a market leader in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond.
