Shopper Marketing Lead at KP Snacks | Slough, UK

KP Snacks

Shopper Marketing Lead

Slough, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own shopper marketing execution and program leadership to drive brand presence, conversion, and profitable share growth across campaigns, activations, and NPD launches.

Campaign leadership: Own integrated shopper marketing campaigns from planning to launch, aligned to the KPI Marketing Masterplan.
Activation & engagement: Drive insight-led activation that enhances brand presence, shopper engagement, and conversion.
Budget, agencies, and analytics: Own budget stewardship and agency partnerships, track spend, and translate results into actionable improvements.

Job Description

Responsibilities

Lead shopper marketing campaigns You will plan and deliver integrated shopper marketing campaigns aligned to the KP Marketing Masterplan, ensuring brilliant execution across core campaigns and NPD launches
Drive impactful activation You will create compelling, insight-led activity that delivers strong brand presence and differentiation, bringing campaigns to life in a way that drives shopper engagement and conversion
Partner with Sales and Marketing teams You will collaborate closely across teams to amplify commercial plans, ensuring shopper marketing investment supports profitable share growth and aligns with brand priorities
Own budget and campaign performance You will manage the shopper marketing and display budget, track spend and lead campaign evaluation to generate clear insights and improve future execution
Manage agencies and suppliers You will work with media, creative and POS partners to deliver high-quality activation, ensuring strong relationships, clear briefs and the best value for every £1 of investment

Requirements

Experience in FMCG and fast-paced environments
Strong shopper or brand activation capability
Commercial awareness and budget management skills
Excellent communication and relationship building
A proactive, delivery-focused mindset

Benefits

Competitive salary, alongside an annual bonus scheme with a strong track record of overachievement
£6,000 car allowance
Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
KP Pension Plan – contribution matching up to 7% of your salary
25 days holiday, plus the option to buy more
KP4ME – our online platform for benefits, discounts, wellbeing tools and more

KP Snacks

3.4 Glassdoor

KP Snacks is home to some of the most iconic British snack brands and also produces all kinds of snacks for the UK’s retailers.We have been creating happy snacking moments for decades, creating exciting snack ideas to meet the changing tastes and expectations of our customers and consumers. We’re passionate about our products and our people and we hold ourselves to high ethical standards throughout our business and supply chains.KP Snacks is proud to be part of the Intersnack Group, which was founded in Germany more than sixty years ago and made its first potato chips in 1968. Since then, it has grown and flourished to become a market leader in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond.

Slough, England, GBR

1.2K employees (77 in marketing)

www.kpsnacks.com

54% recommend to a friend

84% CEO approval