Responsibilities

• This is an exciting opportunity to shape the acquisition, engagement and retention strategy for a portfolio of digital learning platforms, including Kerboodle, Oxford Owl, MyiMaths and Oxford Reading Buddy.
• The role is responsible for developing and delivering data-driven marketing strategies that increase awareness, customer acquisition, platform usage and long-term retention, while working closely with colleagues across marketing, sales, product and technology teams.
• A typical day might include analysing platform usage data, planning customer onboarding journeys, collaborating on a product campaign, briefing colleagues on customer insights, or meeting with platform stakeholders.
• The Marketing Manager, Digital Platforms will lead acquisition and retention activity across key digital products, ensuring customers have an engaging experience throughout their journey.
• The role combines strategic planning, campaign delivery, stakeholder management and data-driven decision making to support business growth and customer success.

Requirements

• Experience in a Marketing Executive, Campaign Manager or similar role.
• Experience delivering successful acquisition and retention campaigns.
• Strong analytical and problem-solving skills.
• Excellent stakeholder management and communication skills.
• Experience working across multiple functions and teams.
• Ability to prioritise a varied workload and manage multiple projects.

Preferred

• Experience marketing digital platforms, products or subscription services.
• Brand management experience.
• A professional marketing qualification (e.g. CIM).

Benefits

• We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
• We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
• This role comes with the added benefit of a discretionary annual payment.