Responsibilities

• Define, execute, and continuously optimize on-page and off-page SEO, website optimization, link-building initiatives, based on latest best practices and industry standards.
• Drive qualified organic lead and pipeline growth with a strong focus on high-intent and revenue-driving keywords.
• Lead keyword mapping and content gap analysis by product, division, market and buyer intent.
• Optimize existing content and implement changes to landing pages based on performance, intent, and conversion data.
• Develop and optimize SEO performance dashboards (rankings, traffic quality, pipeline influence)
• Track inclusion rates in AI answers, accuracy of brand citations, and AI‑driven traffic indicators.
• Conduct competitive SEO/GEO audits comparing brand representation across major engines.
• Contribute to authority-building initiatives (thought leadership content, long-term keyword strategies, YouTube and video SERP exploration).
• Enable and train internal stakeholders (content creators, marketers, social) on SEO best practices and frameworks.
• Identify high‑value topics where generative engines provide answers and align content creation to gain inclusion.

Requirements

• Experience in SEO with a strong understanding of AI search, LLMs, or generative AI‑based discovery – minimum of 5 years
• Knowledge of structured data, knowledge graphs, and entity optimisation.
• Ability to analyse LLM‑generated search experiences and identify optimisation opportunities.
• Strong skills with analytics and SERP‑monitoring tools (including AI‑focused visibility tools).
• Understanding of content architecture and semantic optimisation.
• Experience with AI tools or natural language processing.
• Familiarity with multimodal search behaviours (voice, image, chat‑based search).
• Experience with enterprise‑level SEO.
• Technical familiarity with schema markup, HTML, and structured data frameworks.
• Future‑thinking and enthusiastic about emerging AI trends.

Preferred

• Experience with AI tools or natural language processing.
• Familiarity with multimodal search behaviours (voice, image, chat‑based search).
• Experience with enterprise‑level SEO.
• Technical familiarity with schema markup, HTML, and structured data frameworks.

Benefits

• training programmes to help you progress personally and professionally
• colleague discount when booking your own holidays.
• We’re sociable and there are always lots of team nights-out and company parties.