Responsibilities

• Taking ownership and delivering the SEO roadmap across our Brewers and Wallpaperdirect businesses
• Driving organic performance, including traffic, revenue and ROI
• Leading content SEO strategy, including keyword research and search intent analysis
• Identifying opportunities to grow authority through content, outreach and partnerships
• Analysing and reporting on performance, competitor activity and trends
• Developing and evolving our approach to AI-driven search (GEO)
• Collaborating with internal teams and stakeholders to embed SEO across campaigns
• Support technical SEO priorities in partnership with internal teams and agencies
• Managing external SEO agencies and supplier relationships

Requirements

• Strong background in SEO, ideally within a retail or omni-channel environment
• Proven experience driving organic growth through content and off page activity
• Good understanding of both on page and off page SEO (technical knowledge beneficial)
• Experience working with tools such as GA4, Search Console and SEMrush
• An interest in emerging trends, including AI and generative search (GEO)
• Strong analytical skills with the ability to turn data into actionable insight
• Confident communicator who can explain SEO to non specialists and strong stakeholder communication skills
• A collaborative and adaptable approach with the ability to influence across teams
• Highly organised, proactive and able to manage multiple deadlines in a fast-changing landscape
• Proficient in Microsoft Office to an intermediate level including Word, Excel, PowerPoint and Outlook

Benefits

• Competitive salary
• Generous holiday allowance - increasing with service
• Free life assurance
• 5% of your salary employer contribution to the pension plan (subject to employee contributions)
• Stream - a money management app that gives you access to a percentage of your pay as you earn it
• Employee Assistance Programme - accessible to colleagues, partner/spouse and dependents
• Virtual GP service for yourself and any dependent children to be able to access unlimited medical advice when you need it
• Medicash, an optional funded scheme where you can claim money back for routine healthcare treatments
• Brewers Colleague discounts giving you huge savings on home improvements
• Discounts and rewards with selected partners - major high street brands, supermarkets etc