SEO Specialist

Eastbourne, East Sussex, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own SEO strategy and execution for two brands with a strong focus on content SEO, AI-driven GEO, and cross‑team collaboration to boost traffic, revenue and ROI.

  • Growth Infrastructure: Implement and evolve measurement, reporting, and cross-brand SEO alignment.
  • Content Engine: Lead keyword research, intent analysis, and content partnerships to build authority.
  • GEO & AI Search: Shape AI-driven search approach and integration with GEO to capture emerging opportunities.

Job Description

Responsibilities mapped for the visible sections are presented below.
  • Taking ownership and delivering the SEO roadmap across our Brewers and Wallpaperdirect businesses
  • Driving organic performance, including traffic, revenue and ROI
  • Leading content SEO strategy, including keyword research and search intent analysis
  • Identifying opportunities to grow authority through content, outreach and partnerships
  • Analysing and reporting on performance, competitor activity and trends
  • Developing and evolving our approach to AI-driven search (GEO)
  • Collaborating with internal teams and stakeholders to embed SEO across campaigns
  • Support technical SEO priorities in partnership with internal teams and agencies
  • Managing external SEO agencies and supplier relationships
  • Best fit for: Strong background in SEO within retail or omni-channel
  • Best fit for: Proven organic growth through content and off page activity
  • Best fit for: Familiar with GA4, Search Console and SEMrush
  • Best fit for: Collaborative, influencer/outreach minded and data driven
  • Best fit for: Highly organized with ability to manage multiple deadlines
  • Best fit for: Interest in AI and generative search (GEO)
  • Best fit for: Proficient in Microsoft Office
  • Best fit for: Strong stakeholder communication
  • Best fit for: Ability to influence across teams
  • Best fit for: Hybrid Eastbourne based role with 37.5 hours per week
Brewers Decorator Centres logo

Brewers Decorator Centres

Home to the largest range of high-quality paint, wallpaper, and woodcare supplies, Brewers has been the destination for decorating for 120 years. Open to all, from DIYers to the most experienced decorator and contractors, we stock the highest quality decorating brands to suit every kind of project. Across our network of over 220 stores and brewers.co.uk, we have the best decorating knowledge from our experienced colleagues who are ready to serve all your decorating needs. As a family business, the community is an important aspect for Brewers. We strive to make a difference to local communities across the UK and further afield through the Brewers Foundation.

Founded in 1904
Darlington, England, GBR
590 employees (43 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~590

Marketing Team

Marketing Team Size
23 (4% of company)