Responsibilities

• Design, write and optimise content for digital journeys, balancing customer needs, SEO opportunity, regulatory requirements and commercial goals.
• Use search insight, customer language and performance data to shape content strategies, page briefs and optimisation recommendations.
• Support our GEO ambitions by creating structured, authoritative and useful content that can perform across emerging AI-assisted discovery experiences.
• Publish and maintain content in the CMS with strong attention to accessibility, quality, governance and version control.
• Collaborate with UX, product, analytics, SEO, compliance, marketing and development teams to improve journeys end to end.
• Create content patterns, standards and guidance that help teams deliver clear, consistent and high-performing content at pace.

Requirements

• Strong SEO experience, with practical knowledge of using search insight to shape content, improve findability and support organic growth.
• Excellent content design skills, including plain English writing, information architecture, accessibility and user-centred decision making.
• Confident CMS publishing experience, including creating, editing, QAing and maintaining live content within a governed digital environment.
• The ability to turn data, customer needs and stakeholder input into clear content recommendations and practical improvements.

Preferred

• Experience working in insurance, financial services or another regulated environment where accuracy, compliance and clarity are critical.
• Experience with structured content, schema, content modelling or GEO principles for AI-assisted discovery.
• Experience using SEO platforms, analytics tools, content audit methods, accessibility tools or experimentation frameworks.
• Confidence coaching others, setting content standards or helping teams adopt clearer, more consistent ways of working.

Benefits

• A generous pension, with up to 7.5% employer contribution, depending on what you put in.
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus.
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else).
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn.
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.