SEO Manager

Responsibilities

• Drive WorldFirst's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities.
• Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc.
• Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance.
• Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile.
• Strengthen the global backlink profile to significantly boost the website's overall domain authority.
• Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies.
• Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior.
• Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in.
• Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives.
• Advice cross-functional teams and stakeholders on SEO best practices and emerging trends.

Requirements

• Experience in SEO, from a B2B background, within SaaS, FinTech, or technology industries is welcomed.
• Proven track record of success driving meaningful organic growth, alongside expertise in international SEO and B2B marketing.
• Proactive mindset coupled with a strong drive to take hands-on approaches.
• Strong analytical skills to transform data into actionable insights that inform SEO strategies and drive impactful results.
• Deep understanding of content marketing and EEAT principles, particularly within YMYL sectors.
• Strong communication and critical thinking skills, while being able to adapt to a fast-paced, dynamic working environment.
• Familiarity with HTML and CSS is considered a plus.
• Bachelor's degree or above.