Responsibilities

• Develop the SEO strategy and roadmap for a number of Tes products.
• Ensure implementation of SEO best practices across Marketing output.
• Work closely with Web teams to ensure new web pages follow SEO best practices.
• Evangelising SEO across the business to help secure stakeholder buy-in and drive the strategy forwards.
• SEO consultation to Technology and Product teams to ensure SEO is incorporated at grass-roots level and technical SEO improvements are correctly implemented.
• Deep dive technical SEO auditing and troubleshooting to improve visibility in search engines and AI chatbots.
• Do monthly SEO reporting analysing and presenting outcomes and trends to relevant stakeholders.
• Make recommendations to support improved SEO results in line with wider business objectives.
• Work closely with PPC colleagues to maintain a joined-up traffic acquisition strategy.
• Utilising an array of tools including Ahrefs, Conductor, Data Studio, Google Analytics, Search Console, and HubSpot to gain competitive insights, monitor trends and inform strategy.

Requirements

• Proven experience developing and implementing successful SEO strategies for large-scale websites or complex digital ecosystems.
• Strong technical SEO knowledge, including site architecture, crawling, indexing, Core Web Vitals, structured data and international SEO.
• Experience conducting technical audits and translating findings into prioritised business recommendations.
• Strong understanding of content strategy, keyword research, search intent and organic growth principles.
• Experience using enterprise SEO and analytics platforms such as Conductor Website Monitoring, Conductor Intelligence, Ahrefs, Google Analytics and Google Search Console.
• Knowledge of emerging AI-powered search experiences, including Google AI Overviews, ChatGPT, Microsoft Copilot and Generative Engine Optimisation (GEO) best practices.
• Ability to analyse data, identify trends and communicate insights clearly to both technical and non-technical stakeholders.
• Excellent stakeholder management skills with experience influencing and collaborating across Product, Technology, Marketing and Leadership teams.
• Strong project management and prioritisation skills, with the ability to manage multiple initiatives simultaneously.
• Commercially minded with a focus on delivering measurable business outcomes

Benefits

• 25 days annual leave rising to 30
• 5% pension after probation
• State of the art offices
• Access to a range of benefits via My Benefits World
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Quarterly Tes Socials
• Access to an extensive Learning and Development menu