Responsibilities

• Developing and implementing effective organic search strategies that align to wider business objectives.
• Driving organic rankings and delivering against agreed channel objectives.
• Taking accountability for managing the SEO quality of all digital content, keyword and link development in support of the content strategy.
• Actively using data analysis and insights to optimise performance.
• Identifying and exploring new technologies/advancements that support channel growth.
• Working with the wider team on channel forecasts.
• Supporting new product launches through organic search activity, build and tagging of relevant content.
• Producing reporting, performance analysis and regular updates to the business
• Including stores (i.e footfall driving activity) in your overall strategy.
• Monitoring on-page behaviour of traffic from organic search and making recommendations to improve conversion.

Requirements

• Hands-on SEO experience within online retail.
• The ability to both think and work strategically and operationally.
• Current knowledge of SEO trends, tools and techniques.
• Working knowledge of Google Analytics, Google Console.
• In-depth understanding of search engines, search engine optimisation fundamental principles and factors that influence high rankings.
• Experience of carrying out Keyword Research for web content.
• Strong written and analytical skills.
• Strong understanding of the impact of AI and Large Language Models (LLMs) on search, with practical knowledge of how to evolve SEO strategy and activity to optimise visibility across both traditional and AI-led search experiences.
• Ability to work on own initiative.
• Commercial focus.

Benefits

• Salary: up to £41,700 per year FTE (up to £33,360 pro rata) (Band 3)
• 34 days paid annual leave (including bank holidays), increasing with length of service
• Attractive 50% employee discount
• Flexible benefits allowance to personalise your benefits package
• Private Medical Scheme including 24/7 virtual GP
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support
• Pension plan with generous 7% employer contributions
• Life assurance programme
• Enhanced family leave policies
• Flexible working opportunities with our hybrid working approach