Requirements

• Content strategy and topical authority, with the editorial judgement to spot thin or generic output and fix it
• AI search visibility (GEO, also called AEO): you are beginning to understand how large language models surface and cite content and have an appetite to learn more
• Diagnostic thinking: you investigate a problem rather than running a standard audit checklist
• Local SEO, including multi-location
• Technical SEO across crawls, indexation, internal linking, redirects and cannibalisation
• Data fluency across Ahrefs, Semrush, Google Search Console and GA4
• Off-site authority: link acquisition, shareable content and digital PR
• Confident client communication, written and on calls
• Self-management in a remote, no-team setup

Preferred

• Ability to build: front-end site builds, or shipping things with Claude Code, Codex or similar
• Comfortable with APIs and MCPs: pulling data programmatically from tools like Ahrefs, Google Search Console and GA4
• Python or other scripting

Benefits

• 4pm finish every Friday, all year round. Not a summer perk, just how we work
• 25 days holiday plus bank holidays
• £1,000 annual training budget, plus one industry conference a year with travel covered
• Flexibility around family life. School runs, appointments and caring responsibilities are worked around, not apologised for
• Hardware provided based on what you need: laptop, screens, keyboard, mouse and headset
• Workplace pension
• Fully remote, with optional office space in Mill Hill, north London for anyone who wants it