Responsibilities

• Support the creation of content for the new Oxford Instruments website, embedding SEO, AEO and GEO principles from the outset.
• Translate technical and scientific subject matter into clear, customer-focused digital content.
• Support content audits and identify opportunities to redevelop, optimise or create content as part of the website programme.
• Develop and improve page content, metadata, FAQs, summaries and supporting content in line with agreed frameworks.
• Help structure website content to support search visibility, answer engine discovery and AI-powered search experiences.
• Support content migration activities, helping to maintain quality, consistency and search visibility during the transition to the new website.
• Work with external SEO, digital and website agency partners to ensure recommendations are incorporated into content plans.
• Act as an internal advocate for SEO, AEO and GEO content best practice.
• Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.
• Review stakeholder-drafted content and recommend improvements to readability, structure, customer relevance and search performance.

Requirements

• Experience in content marketing, SEO, digital content or a related discipline.
• Good working knowledge of SEO principles and how to apply them to website content.
• Strong writing, editing and proofreading skills.
• The ability to simplify complex technical or scientific information for a customer audience.
• Experience creating or optimising website content, including page copy, metadata, summaries and FAQs.
• Confidence working with stakeholders across marketing, product, technical and digital teams.
• Familiarity with website analytics, search performance data or content management systems.
• A structured, organised approach and attention to detail.
• A collaborative style, with the ability to coach and support colleagues on content best practice.

Preferred

• Experience in a B2B, technical, scientific, engineering or manufacturing environment.
• Experience using tools such as GA4, Google Search Console, SEMrush, Ahrefs or Screaming Frog.
• Familiarity with CMS platforms and website content migration projects.
• An interest in Answer Engine Optimisation, Generative Engine Optimisation and AI-driven search trends.
• Experience working with external SEO, web or digital agencies.
• Experience creating content guidance, templates or editorial standards.
• Experience using content or design tools such as Canva.