Responsibilities

• Create high-quality content across our portfolio of websites, including editorials, on-page copy, category descriptions, metadata, and blog content.
• Write in each brand’s tone of voice, maintaining consistency across all output.
• Conduct keyword research and gap analysis to identify content opportunities and optimise existing pages.
• Use SEO tools and keyword research data to improve and optimise existing content across our websites.
• Work with the SEO team to build and maintain a content optimisation roadmap.
• Support content strategy for link building campaigns and new Total Platform client onboarding.
• Collaborate with internal copywriting teams and external agencies, sharing SEO best practice.
• Keep stakeholders informed on progress through regular reporting and clear communication.

Requirements

• Proven SEO experience, in-house or at an agency.
• Excellent writing skills with a genuine passion for content creation.
• Experience creating on-brand content informed by keyword research and competitor analysis.
• Comfortable using tools such as SEMRush, Ahrefs, Screaming Frog, Search Console, and similar.
• Experience working on SEO for ecommerce websites.
• Strong attention to detail and the ability to manage multiple projects under pressure.
• Up to date with current SEO trends including E-E-A-T, Core Web Vitals, and AI developments.
• A team player who communicates well at all levels of the business.
• Must have a flexible attitude and the ability to work under pressure.
• Working on successful SEO projects for ecommerce sites.
• Track record of analysing SEO trends and opportunities, providing and implementing recommendations to improve visibility within SERPs.

Preferred

• Experience with large B2C or fashion/lifestyle eCommerce brands.
• International SEO experience, including content optimisation across multiple markets and languages.
• Knowledge of technical SEO fundamentals.
• Experience managing external agencies.

Benefits

• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services