Responsibilities

• Strategy: develop and expand SEO strategies across a range of client accounts.
• Keyword research: carry out keyword research and competitor analysis, mapping target keywords to pages by search intent.
• On-page SEO: optimise meta titles, meta descriptions, header tags, internal linking, and on-page content.
• Technical SEO: audit and improve crawlability, indexation, site architecture, page speed and Core Web Vitals, structured data, and XML sitemaps.
• Local SEO: optimise Google Business Profile listings and maintain local citations and NAP consistency.
• Off-page SEO: plan and deliver link-building and digital PR to strengthen backlink profiles and domain authority.
• Reporting: track rankings and monitor performance in GA4 and Google Search Console, then turn the data into clear and transparent reports.
• Keeping current: stay on top of algorithm updates and SEO best practice so client sites stay competitive.

Requirements

• Some experience in SEO or digital marketing (agency, in-house, freelance, or personal projects).
• A working knowledge of the core SEO disciplines: keyword research, on-page optimisation, technical SEO, and content.
• An understanding of how search engines crawl, index, and rank pages.
• Familiarity with industry tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics (GA4), Google Search Console, and Google Business Profile. AI tools such as ChatGPT are a plus. You will not need all of them.
• Strong written and verbal communication, with the ability to explain SEO clearly to clients, without the jargon.
• Self-motivated, able to work independently and as part of a team.
• Detail-oriented, and comfortable managing several client accounts at once.
• Looking for a long-term role in digital marketing and SEO.
• No university degree required.

Benefits

• Hybrid working. Our main office is in Swansea, with a new Cardiff office opening in October 2026. You will be required to work from the Swansea office at least once a week.
• A company pension.
• Room to grow, with real opportunities to progress.
• In-house training to help you build your SEO skillset.
• A salary of £28,000 a year, plus an annual bonus.
• Benefits: Company pension, annual bonus, and flexible hybrid working.