Responsibilities

• Activate SEO & GEO strategies: Deliver end-to-end on-page, off-page, and generative AI optimisation for your dedicated product categories.
• Identify growth opportunities: Conduct in-depth keyword research, competitor analysis, and site audits to uncover search gaps and maximize visibility.
• Collaborate across teams: Act as a key point of contact for online trading teams, technical teams, and external agencies to ensure search best practices are consistently met.
• Monitor and report performance: Track organic search metrics, generate weekly and monthly KPI reports, and keep stakeholders clearly informed of progress.
• Support technical excellence: Assist with identifying, raising, and resolving technical bugs and support large-scale website developments to keep pages fully search-friendly.
• Build ethical search authority: Spot link-building opportunities, manage backlink profiles, and keep pace with the latest industry trends—from Core Web Vitals to AI search developments.
• Champion SEO knowledge: Educate and train internal teams on the value of search best practices and how search impacts their area of the business.

Requirements

• Hands-on search expertise: Practical experience in managing successful SEO projects, covering both onsite and offsite strategies, preferably within an ecommerce or retail environment.
• Strong analytical mindset: Confidence in using key industry tools (such as Search Console, SEMRush, Screaming Frog, or Sistrix) to interpret data, track trends, and guide decisions.
• Clear communication: The ability to explain technical ideas simply, build trusted relationships across different teams, and manage external agency partners effectively.
• Great organisation skills: A structured approach to managing your workload, handling multiple priorities calmly, and delivering under busy deadline pressures.
• A collaborative approach: A positive, team-focused attitude with a real curiosity for staying up to date with modern search developments like E-E-A-T and GEO.

Benefits

• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• Sharesave scheme
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on-site parking