Responsible for shaping and delivering SEO across sites with a focus on technical health, content optimization, and cross-team collaboration.

• Support the delivery of the company's SEO strategy across multiple websites
• Carry out keyword research to identify new opportunities for traffic and revenue growth
• Optimise existing website content, metadata and site architecture
• Conduct technical SEO audits and work with developers to resolve issues
• Monitor website performance, rankings and organic traffic using industry-leading tools
• Identify crawl, indexing and site health issues and recommend improvements
• Support content planning through keyword analysis and search intent research
• Perform competitor analysis and identify opportunities to outperform competitors
• Assist with internal linking strategies and website architecture improvements
• Monitor Core Web Vitals and collaborate with development teams on performance improvements

Note: Additional responsibilities include producing regular SEO performance reports, keeping up to date with algorithm updates, and cross-functional collaboration with Marketing, Product, Development and UX to deliver SEO improvements.