SEO & Digital Marketing Specialist – Healthcare Marketing

Glasgow, UK (Hybrid)

£32K/yr – £40K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize SEO across healthcare clients with hands-on WordPress work, audits, and local content while navigating regulatory constraints and exploring AI-driven delivery.

  • SEO ownership: end-to-end delivery for UK, Ireland, and US healthcare portfolios.
  • WordPress and technical execution: on-page changes, schema, redirects, and site structure.
  • Regulatory and AI: work within ASA/CAP rules and push AI/automation to improve SEO delivery.

Job Description

Responsibilities

  • Own end-to-end SEO delivery for a portfolio of healthcare clients across the UK, Ireland and the US
  • Implement changes directly in WordPress: on-page optimisation, technical fixes, schema markup, redirects and site structure
  • Run technical audits and see the fixes through yourself or with our web team
  • Build and execute content and local SEO strategies for multi-location providers
  • Produce concise, decision-ready reporting for clients and internal stakeholders
  • Work within healthcare advertising and regulatory constraints (ASA/CAP guidance, medical claims)
  • Contribute to how we use AI and automation to improve SEO delivery

Requirements

  • 3+ years of hands-on SEO experience, agency-side or in-house with multiple stakeholders
  • Experience in healthcare or another regulated industry is strongly preferred
  • Confident implementing in WordPress: comfortable in the CMS, common page builders and SEO plugins, with working knowledge of HTML/CSS; enough technical depth to make changes safely on live client sites
  • Strong technical SEO: crawling, indexation, site architecture, Core Web Vitals
  • Confident with the standard toolset (GSC, GA4, Ahrefs/Semrush/Screaming Frog or equivalents)
  • Clear, concise communicator - you can explain what you did, why, and what it means in plain English
  • Self-managing: able to own a client portfolio without daily direction

Preferred

  • Familiarity with AI-assisted SEO workflows and answer-engine/LLM visibility
  • Working knowledge of PPC fundamentals (not required as we have dedicated PPC leadership)

Benefits

  • City-centre Glasgow office with parking available
  • Hybrid working available
  • All equipment and tools provided
  • Funded training and development - we invest in our people
  • A fast-growing agency where your role expands with the business
  • Direct access to the founders, with no layers between you and decisions
  • Serious investment in AI and automation across everything we do
  • Bereavement leave
  • Company events
  • Employee mentoring programme
  • Flexitime
  • Free parking
  • On-site parking
  • Work from home

Nexus Healthcare

Senior healthcare consulting — Regulatory, Clinical, Market Access & HEOR | EU/USNous accompagnons les entreprises de santé, pharma, medtech, biotech, e-santé, sur les décisions structurantes qui déterminent la réussite réglementaire, clinique et économique de leurs innovations.De la trajectoire de développement à l'accès au marché et au suivi post-commercialisation, nous mobilisons une expertise transverse — réglementaire, clinique, MA, HEOR, qualité, représentation locale — pour sécuriser les étapes critiques et accélérer la création de valeur.Notre différence : une approche intégrée, 100 % senior, construite autour de 5 expertises complémentaires :- Regulatory, Quality & Compliance- Clinical Strategy & Evidence Generation- Market Access, HEOR & Reimbursement- Strategy, Business & Legal- Local Representation EU / InternationalChaque projet est conduit par des experts seniors.Une expérience forgée sur le terrain, au cœur de l'industrie, des affaires réglementaires à la direction générale (CEO et General Manager).Nous intervenons avec flexibilité, selon le besoin réel :- Revue experte ponctuelle- Support à la journée- Mission structurée avec livrables- Accompagnement récurrent- Outsourcing partiel ou complet- Représentation locale : EU REP, PRRC, exploitant, QPPVNotre périmètre couvre la France, l'Europe, les États-Unis et les principaux marchés internationaux - avec la capacité d'agir comme une extension senior de vos équipes.NEXUS HC transforme la complexité réglementaire, clinique et market access en trajectoire maîtrisée.Your strategic partner for Market Success

Lyon, Auvergne-Rhône-Alpes, FRA
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