Responsibilities

• Create and manage online and offline marketing content focused on Salesforce consulting services and products.
• Develop innovative marketing campaigns to strengthen brand awareness and generate qualified leads.
• Write compelling content for websites, blogs, brochures, leaflets, flyers, emails, LinkedIn posts, YouTube content, and other social media platforms.
• Manage and optimize the company’s WordPress website with creative and SEO-friendly content.
• Plan and execute lead generation campaigns through inbound and outbound marketing strategies.
• Research Salesforce prospects, industries, and buyer personas to identify new business opportunities.
• Collaborate with the sales team to support pipeline generation and business development activities.
• Create branding and copywriting materials aligned with the company’s marketing goals.
• Track, analyze, and report campaign performance and marketing metrics.
• Coordinate online promotional activities, partnerships, and campaigns to increase visibility and engagement.

Requirements

• 1–2 years of experience in marketing, preferably within Salesforce consulting or IT services.
• Strong understanding of Salesforce consulting business processes and the Salesforce ecosystem.
• Experience in SEO, content marketing, branding, and copywriting.
• Ability to generate Salesforce business leads through strategic marketing campaigns.
• Experience creating marketing content for digital and offline channels.
• Familiarity with inbound and outbound lead generation strategies.
• Hands-on experience managing WordPress websites.
• Knowledge of social media marketing, especially LinkedIn and YouTube marketing.
• Strong research, prospecting, and analytical skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.

Preferred

• Experience working with Salesforce consulting companies.
• Knowledge of cloud/SaaS products and IT consultancy marketing.
• Experience using Canva, Adobe Photoshop, Illustrator, or other graphic design tools.
• Video creation and editing experience is a plus.
• Experience with brand management and campaign performance reporting.

Benefits

• Work from home