Responsibilities

• Produce and optimise attraction pages, location hub pages, activity category pages and topic pillar content to a defined brief and quality standard.
• Expand existing pages with richer, more useful content: what to expect, opening times, facilities, FAQs, family suitability, accessibility and visit planning information.
• Write AI-optimised content structured for discovery via AI platforms, FAQs, comparison tables, ranked lists and quick-answer summaries.
• Manage a content production pipeline, working from a prioritised roadmap of pages by search opportunity.
• Conduct keyword research and content gap analysis to identify new page opportunities.
• Strengthen internal linking across the site as new content is published.
• Collaborate with our technical SEO resource to ensure pages are correctly structured, tagged and indexed.
• Monitor content performance in Google Search Console and iterate based on results.
• Use AI content tools intelligently to accelerate research and drafting without sacrificing editorial quality.
• Own on-page SEO standards across the website, ensuring all new and existing content is fully optimised for search visibility, user experience and conversion.

Requirements

• 2+ years in an SEO content, content marketing or digital content role.
• Solid understanding of on-page SEO title tags, headings, internal linking, schema and page intent
• Demonstrable experience writing content that ranks you understand the difference between content that gets written and content that gets found.
• Ability to work from a brief and maintain consistent output without sacrificing quality.
• Genuine interest in family travel, days out or the leisure sector.
• Familiarity with Google Search Console, GA4 and AH Refs.
• Experience writing for AI visibility structured FAQs, comparison content, entity-rich pages.

Preferred

• Comfortable using AI writing tools as a productivity layer rather than a replacement for editorial judgement.
• Familiarity with CMS platforms and basic HTML.
• Background in a consumer subscription, leisure or travel brand.

Benefits

• Kids Pass family membership included
• Hybrid working arrangement
• 25 days annual leave plus bank holidays, plus additional company benefits