Responsibilities

• Define and continuously improve our measurement framework and talent marketing dashboard.
• Monitor channel, campaign and funnel performance.
• Connect marketing activity to application quality, hiring outcomes and source effectiveness.
• Turn insights into clear priorities, experiments and optimisation opportunities.
• Own the careers site roadmap, governance and continuous optimisation.
• Improve candidate journeys through UX, SEO, accessibility and conversion best practices.
• Build and manage talent community and CRM programmes.
• Develop scalable nurture and engagement journeys for priority talent segments and markets.
• Translate hiring priorities into audience-focused attraction strategies.
• Own channel performance across LinkedIn, Glassdoor, kununu and other relevant platforms.

Requirements

• 5+ years of experience in talent attraction, recruitment marketing, employer branding, digital marketing, CRM or lifecycle marketing
• Experience working in an international or multi-market environment
• A master's degree in Marketing, Digital Marketing, Business, Communications or a related field
• Ownership experience for a website, CMS, platform or digital customer journey
• Hands-on experience with CRM, marketing automation or audience engagement programmes
• Strong analytical and reporting skills with the ability to translate data into action
• Excellent project management and stakeholder management capabilities
• Experience influencing cross-functional teams and senior leaders
• Understanding of SEO/GEO, conversion optimisation, UX, A/B testing and GDPR requirements
• Strong AI literacy and sound judgement regarding responsible adoption

Preferred

• German language skills are highly desirable

Benefits

• hybrid working, spending 60% of time in the office and 40% at home
• development opportunities that help you shape your own career path
• excellent training and support
• wellbeing offers
• subsidised transport or bike leasing
• 20% discount across all our products
• a note on compensation: most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.