Responsibilities

• Programme & project management: Own cross‑market planning processes, timelines and delivery governance to ensure consistent execution to global strategy and content pillars.
• Act as the day‑to‑day coordinator between global channels, regional teams and local markets to remove blockers, escalate issues and keep programmes on track.
• Manage stakeholder expectations and maintain clear documentation of ways of working, approvals and content pipelines.
• Content planning & cadence: Maintain and evolve content calendar frameworks and planning templates to create visibility and alignment across markets.
• Ensure cadence and scheduling discipline for always‑on and campaign activity across Instagram, TikTok and emerging social platforms.
• Support local markets to adapt and repurpose global assets while maintaining brand and tone‑of‑voice consistency.
• Working with the Senior Social Media Manager to support on the global social media channel for Instagram, TikTok and emerging platforms as required for the client.
• Collaborating with the key EU markets and play an active role in integrating local paid marketing plans with social media content.
• Being at the forefront of culture with social listening and always having your finger on the pulse of what is relevant for our target Gen Z audience.
• Operationally lead the Social Hub initiative across priority markets: coordinate planning, harmonise reporting, align creative, and enable cross‑market learnings.

Requirements

• At least 3+ years’ experience in digital marketing, social media, or influencer marketing (brand or agency), with demonstrable experience in multi‑market or regional coordination.
• Strong programme/project management skills, able to manage complex cross‑market workstreams and competing priorities.
• Hands‑on social experience and credibility: deep understanding of social platforms (especially TikTok and Instagram), content formats, and what “good” execution looks like.
• Experience with social publishing and analytics tools (native platforms and/or tools such as Hootsuite, Later, Sprinklr or similar).
• Comfortable extracting and interpreting data to create actionable insights and clear reporting for international audiences.
• Excellent stakeholder management and communication skills; confident presenting to senior and cross‑functional audiences.
• Proactive ownership mindset, resilient under pressure, and able to work autonomously across a matrixed organisation.
• Comfortable working across international teams; additional European language skills are advantageous.
• Personal Attributes: Highly organised, detail‑oriented and process‑driven.
• Strategic yet pragmatic: can translate strategy into operational plans.