Responsibilities

• Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns that fit the Pubity Group tone of voice.
• Create highly impactful social content across Pubity Group’s channels.
• Ensure activations are executed in a way that maximises reach, participation and shareability.
• Collaborate cross-functionally with the London team to maintain alignment from concept through to launch.
• Act as the central link between Commercial and Content teams, ensuring campaign ideas are rooted in live trends and platform behaviour.
• Monitor emerging conversations, formats and creators to inform proactive and reactive opportunities.
• Translate cultural moments into scalable brand opportunities.
• Support the Creative team in developing strategic responses to client briefs.
• Contribute insight, platform knowledge and audience understanding to strengthen creative concepts.
• Help shape storytelling approaches that feel native to each platform.

Requirements

• A genuine passion for social media, advertising and marketing.
• Hands-on experience creating social content on behalf of brands or publishers.
• Foundational skills across any of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto.
• Strong understanding of, and active interest in, the digital and social space - including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms.
• A self-starter mindset, with the appetite to thrive in a fast-paced, high-growth environment - Pubity Group is new to market commercially but already has huge social pages, so the opportunity is brilliant and the competition is stern.